POSITION, OR DIE.
71% of failed businesses have one thing in common: unclear messaging.
The good thing about messaging? It's easy to nail. You just need good positioning.
This guide includes:
- An easy-to-follow framework sharpen your positioning, so you can start selling your offer confidently - and effectively.
- Three exercises for you to workshop your offer on your own, so that you can make your offer yours.
- Access to a private Slack channel so you can ask me any questions you have as you go through the process
-AI prompts you can use with any LLM to use your positioning to start selling: on social, on email, and anywhere else you show up.
You work too hard to lose out on customers because no one gets what you do.
90%
Of companies struggle with positioning. Which forces the majority of them to compete on price. (But not you!)
“It's never been easier to make marketing materials. But without positioning, it's hard to know what to say - or what will work. This guide is essential for any business owner or entrepreneur."
Rachel v.
This isn't a 50-page theory dump. You don't have time for that.
It’s a sharp, practical guide built from 10+ years of positioning real businesses in crowded markets—and watching what actually works.
You’ll get:
3 simple steps to lock in your brand's core position
3 essential questions that cut through the noise and surface what really makes you different
Exclusive access to a private Slack channel so you can get feedback on your progress
Plus: AI-ready prompts to feed into tools like ChatGPT—so your sales pages, bios, and social content actually reflect your positioning instead of sounding like everyone else.
Whether you're building a new offer or trying to rescue an underperforming one, this guide helps you clarify why you matter—so the market finally gets it.
If your audience can’t say what makes you different, you’ll always lose to the brand that can.
Your business is only as strong as your positioning.
and surprisingly, IT's something a lot of businesses get really wrong.
NAEEMAH J.
Entrepreneur
I never really understood how powerful positioning was until I read this. Sonia's approach made it easier for me to find my audience, convert people, and grow my business.
Maia M.
Owner
This is like an MBA-level crash course in the foundations of marketing. A must- have for anyone starting a business or just making sure they're on the right track.
CARLY L.
Entrepreneur
No one is better than Sonia at positioning and this is everything you need to make your business bulletproof. Buy this!
Stop leaking money.
MAke more sales
If it's clear what you do, you're the clear choice for a purchase. Don't waste more money on ad sales.
no ghosting
If you're seeing traffic but not as many conversions as you'd like, this is a clear sign your positioning is off.
get better referrals
Want people to think of you right away? Make it easy for them to remember you. That's all positioning.
Get it right.
Right now.
I've spent the bulk of my career marketing for brands. Billion-dollar, VC-backed, boot-strapped, you name it.
And I've been a founder myself.
The thing I've realized is that positioning is the most important work you can do for your company: and all of the marketing and sales work you do after. It's hard to do, but no so hard that so many of us get it wrong.
I've taught this framework to hundreds of entrepreneurs, and the transformation is amazing. They go from unclear pitches to something I'd buy. From no clicks to actual conversions. And they don't change their homepage copy again! Or at least for a very long time.
It's my hope that you find that same clarity with this guide.
MY $17 SPECIALTY PRICING IS ENDING, Though.
The guide is on sale for: